At Jeaneration, we believe style should never come at the cost of our planet. As a next-generation denim brand, we’re rewriting the rules of denim manufacturing through innovation, transparency, and radical sustainability.

Our Core Sustainability Pillars

1. Circular Denim™: Jeans That Live Forever

♻️ Take-Back Program: Return your old Jeaneration jeans for recycling and get 20% off your next pair.
♻️ 100% Recyclable Design: No metal rivets (we use plant-based alternatives), easily separable components.
♻️ Regenerated Fibers: Our ReGen Denim line uses 70% post-consumer cotton + 30% Tencel™.

Impact: Saves 4,200L water per pair vs. conventional jeans.

2. Waterless Revolution

💧 Zero-Water Dyeing: Using Nanobubble® technology to penetrate fibers without H₂O.
💧 Ozone Washing: Replaces chemical bleaches with oxygen-based treatment.
💧 Closed-Loop Systems: 98% of factory water is purified and reused.

Certification: AWS (Alliance for Water Stewardship) Gold Standard.

3. Climate-Positive Production

🌱 Solar-Powered Factories: 100% renewable energy in our Portugal facility.
🌱 Regenerative Cotton: Sourced from Brazilian farms that rebuild soil health.
🌱 Carbon Offsets+: Each purchase funds mangrove restoration (removes 2x our emissions).

Proven: -3kg CO₂e per jeans (negative footprint).

Transparency You Can Trace

Blockchain-Backed Supply Chain

Scan your jeans’ NFC tag to see:

• Cotton farm location

• Water/footprint savings

• Workers who crafted your pair

Living Wage Project

💰 30% above local minimum wage for all workers.
👩‍🔧 Empowering women: 80% of our sewing team are female artisans.

Join the Jeaneration Movement

For Consumers

• Lease-a-Jean: Pay monthly, swap styles, we handle recycling.

• DIY Repair Kits: Extend your jeans’ life with our organic thread patches.

For Retailers

• Consignment Model: Unsold inventory? We upcycle it for you.

• Shop-in-Shop Sustainability Hubs: Educate customers with our AR impact displays.

#WearTheChange #JeanerationEthos #DenimWithDNA
(Follow @Jeaneration for our factory transparency live streams!)